Danielle Plowman is a petite fashion expert and founder of The Petite Lady, the UK’s go-to platform for women under 5’4″. After 25+ years in fashion, retail and e-commerce, and having previously built and sold her own giftware brand, Danielle launched The Petite Lady to fix a problem she’d lived with her whole life, fashion built for everyone except women her height. From there she grew a huge social community and founded The Short Girls’ Club, a members-only community giving petite women the honest advice, curated brands and support the industry never gave them.
Danielle has since become award winning, with further nominations along the way, and has built a reputation as the loudest voice in the room for petite women everywhere. Danielle is also a keen adventurer, having trekked Kilimanjaro and Everest Base Camp and travelled to over 60 countries, with a love of ballroom and Latin dancing too.
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